April 2010
Dear ARGUS customer,
You are bound to be aware of the "hot" topics and areas discussed in the media and by the public: bonus payments, managers' salaries, healthcare provisions, child protection, etc.
These issues conceal potential for conflict and could have an impact on your organisation, or you yourself could become part of the media discussion. Identifying issues which are relevant to your company and the related early recognition of opportunities and risks is an important factor in the success of future-thinking companies. How hot particular issues are can change rapidly, so they need to be monitored regularly and carefully on all communication channels: print media, TV, radio as well as Internet, including social media platforms.
Do not leave the issues that affect your company to chance. ARGUS Issues Monitoring highlights how the media life-cycle of an issue develops and supports you in providing proactive issues management. This allows you not only to react quickly to potential risks, but to pick up on potential opportunities quickly too. And, last but not least, active issues management allows you to have a positive and sustained influence on your company's reputation.
Kind regards
Esther Bättig
Head of Marketing
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ISSUES MONITORING
IDENTIFYING ISSUES AND ASSIGNING THEM TO SPECIFIC TOPICS
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What are the issues discussed in the media? In what context is your company mentioned in the media? Which issues could represent a risk? Active issues management means that you can always keep track of the issues that are important to your company. more ...
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 STRONG SOLUTIONS FOR A CLEAR VISION
SERVICES FOR THE ENTIRE CYCLE OF COMMUNICATION
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MEDIA DASHBOARD
The MediaDashboard is a newly developed cockpit of key figures within the Clipping Management Online (CMO) database. It allows you to display the meta data for your media response in the form of clearly structured charts. more ... |
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MEDIA CONTACT
The cost-effective ARGUS database offers you more than 7,300 addresses for Swiss media contacts and individual journalists. The database is constantly updated, with new contacts added. Moreover, you can use the extra module Contact Manager to quickly and easily create your media releases and send them to your selected recipients. more ... |
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MANAGEMENT SUMMARY
Would a brief summary of your daily media response make your work easier? The ARGUS Management Summary is a compact, up-to-date report of your media response delivered to you Monday to Friday in the language of your choice. We are now offering a 30% discount on your first order of a Management Summary. more ...
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| TWITTER AND BLOGS |
There are now several thousand Twitterers in Switzerland. ARGUS filters out the ones with the highest numbers of followers and also monitors the accounts of leading bloggers as well as those of parties, authorities, organisations and companies. We also observe blogs from Switzerland to meet the specific needs of our customers. Should you be missing a blog that is of importance to you, please let us know as we are happy to integrate it into our media selection.
We are extending our monitoring of social media platforms and keep it constantly updated to meet the latest requirements. |
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| PERSONALISED CLIPPING |
Optimised design and additional meta-data - the new ARGUS clipping offers various different benefits. Make the most of the opportunity of personalising your clippings and adding your own customer logo. This guarantees unmistakable recognition value. If you are interested, please send us your customer logo directly: mail@argus.ch. more ...
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| SWISS SPECIALIST CONFERENCE ON COMMUNICATIONS CONTROLLING |
The Center for Communications at HWZ University of Applied Sciences Zurich is holding its third annual symposium on 17 June 2010. This year's event has the theme "More effective communications“. The varied programme combines theory and practice, with leading experts presenting on both strategic and tactical questions. more ...
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| Award CC 2010 |
The highly sought-after awards for successful communications strategies are being given out for the sixth time on 15 September 2010. Take the opportunity and submit your strategy for the Award CC in good time. The closing date for entry is 31 May 2010. Strategies can be submitted until 31 July 2010. more ...
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