argus clipping
YOUR MEDIA RESPONSE WITH ADDED VALUE

The metadata and layout of the ARGUS clippings have been systematically reviewed on the occasion of several focus group meetings throughout 2009. Participating in the focus groups were customers of various business areas who were happy to share their suggestions on optimising and redesigning the clippings with us.
ARGUS has thoroughly analysed and evaluated the insights gained from the focus groups. These findings have allowed us to make the layout of the clippings more reader-friendly and increase their information content.

LAYOUT

Each media genre (print, radio, TV, internet, teletext and press agencies) has its individual clipping layout, which can be distinguished from other layouts through its own icon and other characteristics.

Get to know more about the changes in the layout and the additional information on your media response by clicking on one of the images below.

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You will be able to create press reviews with clippings in the old and the new layout. The pagination of the press reviews is not affected by the redesign either.

Overview of the most important METADATA

- Media genre (e.g. print, radio, TV, internet, teletext, press agency)
- Icon, identifying the clipping as a radio, TV, teletext, press agency or online clipping.
  For print articles, the original position of the clipping will be shown in the header.
- Type of media (e.g. teletext, special interest magazines)
- Publication (e.g. Tages-Anzeiger, NZZ am Sonntag)
- Telephone number of the editorial office
- Media website

FURTHER BENEFITS OF THE ARGUS CLIPPING
Structure: Our clippings are reader-friendly and structured. Content and metadata are visible at a glance.

Position of the clipping in the media: This information can be found in the header. The original position of the clipping within the page is marked in blue colour.

Languages: The metadata is available in German, English, French and Italian.

Company logo: You may insert your company logo at the top of the clipping on the right. Send your company logo as a jpg directly to your Key Account Manager or to our customer service at mail@argus.ch.

Interactivity: You can view your clippings as pdf files and benefit from various useful hyperlinks such as a link to the website of the respective media or a shortcut to the ARGUS website.